Digital Marketing Manager

FULL TIME

Description

THE COMPANY
Brainier is a modern and agile SaaS company making learning and development easier for organizations of all sizes and industries with The Brainier LMS. The enterprise learning management system helps organizations achieve results like greater employee retention, increased engagement, better customer service, and stronger talent recruitment. Offering off-the-shelf and completely custom integrations, The Brainier LMS is easy to implement in a very short time. Brainier is a wholly-owned subsidiary of BI-WORLDWIDE, a global company focusing on the employee, consumer, and channel engagement products and services.

THE ROLE
The Digital Marketing Manager at Brainier is tasked with creating visual marketing materials online and utilizing web analytical tools to measure traffic, and conversions, and optimize success across different channels. The right candidate has tremendous interest and grasp of analytics. The person will also contribute to managing social media channels. The role is a unique combination of problem-solver, wordsmith, and content designer. The ideal candidate understands consumer buying behavior, how to conduct market research, deploy digital marketing strategies and suggest creative strategies to attract new customers.
The Digital Marketing Manager will work closely with the director of marketing to craft and deploy new campaigns and track the success of those campaigns. The role will help support digital media efforts, including, but not limited to managing digital advertisements, website development, blogs, and social media platforms.

Brainier is an equal opportunity employer who celebrates diversity and is passionately committed to creating an inclusive environment for all employees! You’ll enjoy our positive and collaborative work culture.

RESPONSIBILITIES

  • Create engaging content in the company’s voice, tone and style language.
  • Work with a small team to build and execute the monthly content calendar for both paid and organic campaigns across all channels.
  • Support data analytics on marketing campaigns turning raw data (reports and customer feedback) into actionable intelligence.
  • Develop strategies to grow our email/text lists and develop content-rich campaigns.
  • Develop and execute nuanced campaigns on social media platforms.
  • Conduct market research to better understand our consumers, competitors and areas of opportunity.
  • Create reports/dashboards for management.
  • Work to optimize SEO/SEM.
  • Perform other duties as assigned, according to the needs of the business.

REQUIREMENTS

  • Actual work experience (or relevant coursework) relating to marketing.
  • An aptitude for graphic design and a desire to learn.
  • Ability to write engaging, yet clear and concise copy for various channels.
  • Independently motivated, results-oriented

Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Expectations of any role may change at any time for any reason, employment is at will. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.

Job Type: Full-time
Primary Location: Edina, MN (in person with some remote days)
Salary: Commensurate with experience

Brainier Offers…

  • 401K plan
  • Health benefits
  • Dental benefits
  • PTO
  • And a great work environment!

Schedule:

  • 40 hours/week
  • Monday to Friday

Education:

  • 4-year degree and beyond (Preferable)
  • Marketing Major (Preferable)

Experience:

  • Social media marketing: 1 year (Preferred)
  • Digital marketing: 1 year (Preferred)
  • Digital design: 1 year (Preferred)
  • Content development: 1 year (Preferred)

To apply, send resume and cover letter to Kiel Welk at: kwelk@brainier.com.

Brainier is a software technology company specializing in Enterprise e-Learning Solutions, and global provider of cloud-based Learning Management Systems, online LMS platforms. Based in Minneapolis, Brainier has been helping clients discover a better approach to learning and development since 1995. Award-winning SaaS offerings include the Brainier LMS (formerly Elan) and Chameleon Cloud (adaptive e-learning framework). For more information, visit www.brainier.com. Brainier Solutions, Inc. is part of BI WORLDWIDE, a global employee engagement agency that uses the principles of behavioral economics to produce measurable results for its clients. BIW continues to bring best-in-class solutions to its global and regional customers. For more information, visit www.biworldwide.com.