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Small Message, Big Impact

Small Message, Big Impact    
SKU: BK2013
Category: Books
Author: Terri Sjodin
This ten segment course is designed to support you in your effort to integrate the principles from the book Small Message, Big Impact: The Elevator Speech Effect (Penguin/Portfolio), into activity based learning that will help you to communicate your message more effectively! Each session was created to spark your creativity, generate ideas, and spur you to action. This program was developed with both individuals and groups in mind and can be applied across a full spectrum of professions and endeavors.

Perhaps you want to promote an idea, a project, or a concept. Maybe you are looking to create a more compelling message to sell a product or service that will help you access challenging decision makers. Whatever your purpose--be it professional, academic, political, philanthropic, or personal, you can learn to craft a fresh, brief, and persuasive message that generates tangible results.

In this program you will learn:

  • How to build a compelling and persuasive case using six of the most consistently effective arguments in today's market.
  • How to morph your elevator speech content and employ your best material in a variety of presentation opportunities, including the internet and social media platforms.
  • How to speak in your own authentic voice-it's not only what you say, it's how you say it.
"Don't just think of an Elevator Speech as a generic tool you use in chance moments consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well." Terri Sjodin

Price: $29.99