Who Owns Customer Training?


The “Why” and “How” of a Customer Learning Program

One clear sign of a mature brand is how the company views its relationship with its customers. The presence of a customer-facing learning program is evidence that they are interested in being part of the customer’s long-term success. The customer relationship dynamic is similar to typical employee learning and development programs with some notable exceptions. Offering a formal learning program to this group is an excellent way to maintain a customer relationship and ensure their engagement.

This eBook identifies the 4 typical stakeholders of a customer training program, how they can contribute, and what meaningful collaboration can look like. It also examines the “why” of a customer training program through both a subjective and objective lens. And, finally, we break down the WIIFM (“What’s in it for me?”) of a customer training program.

In this eBook, we look at the necessary elements of creating and maintaining a successful customer training program in an organization. Topics include:

  • Identifying the typical stakeholders
  • How they can contribute given their area of expertise
  • Why learning analytics are vital for success
  • Why goal-setting is an un-skippable step
  • Where it often goes wrong

See how The Brainier LMS can help your organization with a personalized demo.